Never Say Die: The Myth and Marketing of the New Old Age

A wake-up call to Americans who have long been deluded by the dangerous twenty-first hucksters of longevity. “If old age isn’t for sissies, neither is Susan Jacoby’s tough-minded and important book … which demolishes popular myths that we can ‘cure’ the ‘disease’ of aging.”–The Washington Post

Combining historical, social, and economic analysis with personal experiences of love and loss, Jacoby reveals the hazards of the magical thinking that prevents us from facing the genuine battles of growing old. Never Say Die speaks to Americans, whatever their age, who draw courage and hope from facing reality instead of embracing platitudes and delusions, and who want to grow old with dignity and purpose. It is a life-affirming and powerful message that has never been more relevant.