Influence and Persuasion

Harvard Business Review, Hardcover

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Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader.

This book highlights that research and shows you how to act on it, presenting

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Description

Binding Type: Hardcover
Contributors: Harvard Business Review, Nick Morgan (Author), Robert B. Cialdini (Author)
Published: 12/05/2017
Publisher: Harvard Business Review Press
ISBN: 9781633694750
Pages: 160
Weight: 0.65lbs
Size: 7.99h x 5.00w x 0.50d

Additional information

Weight0.65 lbs
Dimensions7.99 × 5 × 0.5 in