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Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising
Ryan Holiday, PaperbackOriginal price was: $16.00.$13.60Current price is: $13.60.
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A primer on the future of PR, marketing and advertising — now revised and updated with new case studies
Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too. –Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they’re worth billions–with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.Description
Binding Type: Paperback
Author: Ryan Holiday
Published: 09/30/2014
Publisher: Portfolio
ISBN: 9781591847380
Pages: 111
Weight: 0.25lbs
Size: 7.70h x 5.00w x 0.40d
Additional information
Weight | 0.25 lbs |
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Dimensions | 7.7 × 5 × 0.4 in |
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