Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

Rajagopal, Paperback

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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

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Description

Binding Type: Paperback
Author: Rajagopal
Published: 02/25/2018
Publisher: Business Expert Press
ISBN: 9781947441149
Pages: 196
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.42d

Additional information

Weight0.6 lbs
Dimensions9 × 6 × 0.42 in

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