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Brand Story: How to Launch Your Shoestring Startup Like a National Brand
Bruce Miller, PaperbackOriginal price was: $48.00.$40.80Current price is: $40.80.
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This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to building a successful brand. This proven process is designed to help you launch a successful startup – whether you plan to walk dogs, solicit major donations, or build a tech company. The book was born out of hands-on agency work for Fortune 500 corporations, non-profits, and dozens of shoestring startups. You’ll discover why customers don’t respond to products and services, and why they connect to emotionally-engaging brands. By following the steps, you will build a credible Brand Story – a love relationship with customers, prospects, and donors that aligns your brand to their needs and desires.
Description
Binding Type: Paperback
Author: Bruce Miller
Published: 04/01/2020
Publisher: Miller Emedia
ISBN: 9780998313832
Pages: 246
Weight: 1.71lbs
Size: 11.00h x 8.50w x 0.67d
Additional information
Weight | 1.71 lbs |
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Dimensions | 11 × 8.5 × 0.67 in |
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