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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Jim Kalbach, PaperbackOriginal price was: $39.99.$33.99Current price is: $33.99.
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice-to-have, it’s a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Description
Binding Type: Paperback
Author: Jim Kalbach
Published: 04/07/2020
Publisher: Two Waves Books
ISBN: 9781933820682
Pages: 320
Weight: 1.30lbs
Size: 8.90h x 6.00w x 0.90d
Additional information
Weight | 1.3 lbs |
---|---|
Dimensions | 8.9 × 6 × 0.9 in |
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