Brand Success: How the World’s Top 100 Brands Thrive and Survive

Matt Haig, Paperback


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Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.


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Binding Type: Paperback
Author: Matt Haig
Published: 07/15/2011
Publisher: Kogan Page
ISBN: 9780749462871
Pages: 296
Weight: 0.84lbs
Size: 8.48h x 5.48w x 0.66d

Additional information

Weight0.84 lbs
Dimensions8.48 × 5.48 × 0.66 in